Advertising needs to be even more targeted from now onBack
Google is announcing a new advertising hub that gives users more control over the ads they want to see. For advertisers, this means that they have to target their advertisements even more, and focus even more on the interests of consumers.
The Google My Ad Center gives users more control over which ads they want to see and what data from them is used to target users. Users can now indicate in Google My Ad Center which companies and topics they want to see, about which topics they do not want to see ads (such as alcohol, dating and weight loss), or whether they want to turn off personalized ads completely.
The My Ad Center hub can be accessed at myadcenter.google.com or via the three-dot menu button on ads that appear on Google's search and YouTube services. This should prevent you from seeing a lot of advertisements for a holiday when you have just booked a trip.
Some of these options aren't entirely new, but with the My Ad Center all options are in one place, which should make them easier to access and manage.
This does not have to be detrimental to you as an advertiser; the group of consumers who are interested in your advertisements becomes even more specific. And you don't have to pay more for users who aren't interested anyway. So it also offers an opportunity to get more out of the same advertising budget.