Have the guts to rethink your online marketing goals
Certainly, in the current crisis, in which the question is how the flag will be hanging in a month, ad-hoc marketing activities with a quick return are tempting for any entrepreneur. At the same time, choosing a course based on quick wins is not the drag line where marketing choices are made that yield much more in one or two years than today's quick choices.
If you recognize yourself in one or more signals from this list, you can make a profit by steering more in the long term:
A long-term strategy does not have to mean less action. The difference is mainly in that choices are made in advance from a total picture about which marketing resources are used. One way to achieve this in your organization can be through OKRs: Objectives and Key Results. This system is used by Google, among others, and can also be combined with SCRUM. The idea is that you determine, together with your colleagues, 4 times a year where the company is going to move: the company-wide OKRs. Subsequently, each employee also has personal OKRs.
In concrete terms, you do it as follows:
OKRs and SCRUM
The reason OKRs are often combined with SCRUM is because SCRUM has a lot of flexibility in it. As a result, the long term can be somewhat lost sight of. However, other reasons why your organization is focused on the short term can also be solved via OKRs.
In conclusion, of course, it is not about which method you use and whether you call it OKR or just objectives, as long as you do not lose sight of the long term and periodically look back to see if what has been done is in line with what you wanted to move towards beforehand.