May 2021

We know the secret of Google - 5 concrete advice.

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You must have seen our ad along the highway: We know the secret of Google. That, of course, requires responses. For example, we regularly send internal blogs from competitors who believe that we should not be allowed to do so. For us that is fun. It's not for nothing that we stick our heads above the ground. For example, we read in a blog: "Suppose you ask to share those secrets with you. Do you think they are going to tell you?" Well, go ahead then! Here are another 5 concrete advice based on the secret of Google.

Don't focus on tools

If you look at the organizational structure of Google, it appears that the department that makes, for example, the speed tests of websites, is independent of the department that tinkers with Google's algorithm. It is therefore not surprising if some websites score well, even though these tests give a different signal. Sometimes we even see that reversing optimization has a positive effect. So don't focus on these tools.

Ignore announcements

Google regularly announces new factors related to the optimization of websites. Then you see LinkedIn literally explode with panic, because what will the impact be and what should I do? Google's tendency is to strongly turn on information around updates, while we experience it differently in practice. The soup is simply not eaten as hot as it is served. Nuance is needed in secret from Google. And that includes behave yourself. Do not take short-term actions but focus on quality and added value.

Dare to choose for the long term

One of the most important parts of Google's secret is steadfastness. It regularly happens that great results are immediately achieved in a campaign (especially for smaller search terms), but just as often it takes 12 months before there is a great success. And the extreme successes are often only achieved after years. The nice thing is it will continue to provide visitors for years. In short: long term is key.

Opt for risk diversification

Even though our customers often already have an idea which search terms are important, we will often deploy the strategy more broadly than just those few search terms. Over the past 20 years it has become apparent that regularly one or more search terms within a group of search terms is left behind. The trick is therefore to bet on several horses and in this way to increase the chance of success and not to put too much energy into a limited list.

Believe in Google PageRank

Despite the rumours that links to websites are becoming less important for the position in Google, we see the opposite in practice. We regularly come across a website that is very good but is not at the top of Google because the correct links to the website are not organized. The phenomenon of 'fake news' has reinforced this: if you have links on websites of universities, governments, or major news websites, you will immediately see increases in Google.

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