July 2020

Your company or offer on a pedestal in Google: Featured Snippet SEO

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In addition to positions 1 to 10 of the 'normal' results in Google, there is also what we call 'position 0'. In other words: a way to place your company or offer on a pedestal in Google above the regular results. We are talking about Featured Snippets.

What is a featured snippet?

Google regularly has data that they can interpret well. For example, Google is able to find out whether a question is asked in a text and then answered. And if the same question is also regularly asked by the searchers in Google, one plus one indeed turns out to be two.

Think of the age of famous people, what time the sun sets today or how a certain product works, for example, a heat pump. The information shown in a separate information block is the featured snippet.

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This is how featured snipppets SEO works

An example of stimulating these information blocks for your featured snippets SEO can be found in the explanation below. It is recommended that as a website owner, you ask the question about the featured snippet in the header. This is relevant since every month there are 320 people who want to know via Google what featured snippets are. Then you can answer this question directly in the underlying section. Also, different variations are also possible where you only use that term or question being asked as a header, after which you place the description of this term in the paragraph below it.

What are rich snippets?

Since featured snippets and rich snippets are often used interchangeably, we are happy to explain the difference. Rich snippets are not so much the answers to questions as with featured snippets, but for rich snippets you give Google coding information about what the data on your website contains. For example, you tell Google that it concerns a price, an assessment, the stock status of a product, an event date or similar information. If you want to know more about this, you can delve into Schema Markup.

Snippets for your company

Everything starts with a strategy. This blog is here because we see that these substantive questions live with marketing managers and entrepreneurs. That way your website content will also have to match a strategy. Maybe it would be fun to set up a tree over snippets?

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