Google updates advertising policyBack
Google has adjusted two guidelines for its advertising policies. One is about hidden software (malware), the second about offering cryprocurrency services. The modified guidelines on malware will be expanded to include compromised sites and unwanted software. That is, advertisers are not allowed to link to sites that are compromised or hacked. Of course, Google covers itself against claims afterwards from users who ended up on an infected site by clicking on an ad.
The second update concerns the policy for offering financial products and services. More and more countries are imposing stricter requirements on advertising cryptocurrency products and services. This includes countries such as Canada, France, Germany, Japan, South Korea and the United States.
With the new policy, Google states that ads must comply with state and local regulations for each region of each country targeted by, and that the advertisers must be certified by Google.
The implementation of the new guidelines will take approximately four weeks. Until then, the current malware policy remains in effect.