Major advertisers are switching to AIBack
Some of the world's largest advertisers, such as Nestlé and Unilever, are experimenting with generative AI software such as ChatGPT and DALL-E to create ads. They do this to save costs and increase productivity.
But it is important for them to remain alert to security risks, copyrights, and the dangers of stereotypes and prejudices. That is why people will still be indispensable in the process for the time being.
Generative artificial intelligence (AI) is used to create new content based on the data it has been trained with. Marketers expect AI to change the way products are promoted forever, leading to cheaper, faster, and virtually limitless ways to advertise.
According to the CEO of WPP, the largest advertising agency in the world, the savings can be considerable. Instead of sending a film crew to Africa to shoot a commercial, you can now make one virtually.
More options for smaller businesses
Conversely, it will also be easier for smaller companies to make 'international' commercials. Your model on a white palm beach, or your product in the spotlights in the middle of Times Square? It's all possible.
For example, Nestlé used the painting 'The Milkmaid' by Johannes Vermeer in an advertising campaign. The video generated $766,010 in media value, at no cost to the Swiss food giant, as the image is non-copyrighted, meaning anyone can use it.
So while legislators and philosophers are still debating whether AI-produced content comes close to human creativity, advertisers have already started using the technology in their advertising campaigns.