International marketing via Google
this is how we do it
Because our team consists of international online marketing specialists, we continuously work for organizations that want to score internationally in Google. The offer simply lends itself to reaching as many people as possible, without national borders. Preferably with local branches, but that is certainly not required.
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Before you start with such an international marketing campaign, it is important that you know which category you fall into, so that you know how the general structure for Google optimization can best be set up. We therefore work out the two most important categories for international online marketing via Google for you. Based on practical examples, of course.
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Category 1: Score globally, in English and in a niche market
A good example is our customer who offers anti-rust solutions internationally. They are used in offshore wind farms and large ships. The number of international competitors is roughly equal to the number of results on the first 3 pages of Google, so Google has a limited choice to show in the top. And the working language of all decision-makers in the target group is English.
Our focus in this case is therefore the combination of one good, English-language website that contains the right search terms, after which we beat the competition per country with an international campaign to increase the right link network. We have also set up measuring points in all important countries to see what the local positions are doing. These are continuously reported to the customer.
Category 2: Scoring globally in a competitive market, in the local languages
We are putting international interior products on the map for another client. Because the local target group is in all kinds of locations and often speaks their own language and because there are extremely many local competitors, we have developed an English-language and local website for the United States, Canada, the United Kingdom, France, Belgium, Switzerland, and Germany. These websites have their own extension, for example: .com, .co.uk, .fr, .de and.ca.
The websites are centrally managed but sent to the user via a local server. Also, each area has a local contact address that is also added in Google My Business. That way there is no lagging behind the countless local competitors. International synergy is even created by linking the domains technically. Extra links are organized locally for each local website, so that Google can be sure of the local added value. And locally, all positions in Google are monitored and reported to the customer.
You want to score internationally, but you don't fit in these categories?
Less common are companies that only want to score on local languages worldwide. Or those who want to score internationally in an English-speaking bulk market with one website. A good example is one of our clients in the international domain name trade. We have one website for that, despite the huge competition. In that respect, there are more roads that lead to Rome, and we are happy to share our knowledge and experience with you.
