June 2021

Outsource Search Engine Optimization? Also consider own staff

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As upMention – contrary to what the search engine optimization companies with smokescreen specialisms would like you to believe – we do not find our profession complicated at all, but that is of course also because we have been doing it since the foundation of Google in 1998 and every day, day out.

In addition, we have developed our own software, for example for local monitoring of positions and for managing your link building campaigns, which initially required a significant investment, but now mainly entails efficiency and decisiveness.

But still...

However, as a search engine optimization company, we are certainly also a fan of customers who have one or two (junior) SEO specialist(s) or a good copywriter internally. They are generally worth their weight in gold. That fits very nicely into the process we are going through.

This way we can work out the strategy and objectives together with you and your SEO specialist. We then work out the website structure together with your SEO specialist and they can start writing texts. In the meantime, we will pick up the technique with your website developer and get started on increasing your links (an important factor to get to the top of Google). And everything that can be done more efficiently with our software is activated.

So: outsource search engine optimization?

Yes, but also consider cross-fertilization with your team. As a search engine optimization company, we simply do the work in line with the point where your internal expertise stops. Someone internally who can write the texts, for example, is closer to your company, the culture and the product and can therefore write simpler and better texts. We can supplement that with our expertise to make those texts the ultimate for Google + you also benefit from our knowledge and experience from countless other projects and the efficiency of our software.

Outsourcing search engine optimization: something else

We know our customers as companies with undivided attention to their product. They are involved in every detail. They like nothing better. Spirit at its peak. And that ultimately benefits the company the most. For us as a search engine optimization company it is then the art to visualize that content to the target group and to connect it. Outsourcing search engine optimization helps you to get in touch with your target group, without losing that valuable focus.

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