Who Needs Inbound Marketing? -Why Does it Help Your Brand?
There are a few large blackberry bushes close to our office in Delft. And as soon as the summer fruit is ripe, pickers come. First the casual passer-by, then his acquaintance who has heard that there is a lot to be gained and later the fanatics follow with the kitchen steps. Kilos of blackberries are harvested in this way. Until scarcity is also reached at kitchen stairs level. The pickers are patiently waiting for the next harvest. Not because the blackberries are gone, but because the low-hanging fruit has been harvested.
As an entrepreneur or marketing manager you may know it. You can see the scarcity in your industry from miles away, but an SEO advisor will still come with a story about low hanging fruit. "With not too much effort and risk, we can achieve great results." The most embarrassing thing is that you turned out to be the low-hanging fruit of that SEO advisor yourself. Or that you find out that low-hanging fruit actually means 'the lowest-hanging fruit'. Everything is relative. Or if there was still something to pick, it turned out to have a reason: the fruit never ripened properly or was eaten by insects.
The tray with picked blackberries is now half full and can only get fuller. The good news is, you're almost there! You're at the perfect time to face reality and get to work. Because what is needed is experience, perseverance and creativity. In recent years, in our role as an SEO consultancy, we have learned step by step that an important part of the secret of Google is willpower and determination.
Based on your goals and current success rates, you can determine how many relevant visitors you need from the unpaid results to achieve the desired growth. Make sure you have this crystal clear so that you can head for it with determination. And so that you are not distracted by ad hoc developments or ideas.
The path of least resistance has already been taken, so accept that you must overcome resistance to get to the top. Don't be afraid of temporary fluctuations or dips during the trip but get your motivation from that. As difficult as it is for you now, it will be for your competitor later when you are harvesting. And believe it or not: harvesting high-hanging fruit is therefore not something your competitor will just do.
As an SEO consultancy, the first thing we do with clients is to determine the search terms that match the goal. That will be clear to everyone after that. We then add those search terms to our system, so that we monitor all positions every day. We also set up the statistics software so that all goals are measured. Then we will optimize the website and the context of the website in a very structured way, step by step. Everything is tracked and discussed. Peace and order are needed.
Another search engine marketing advice: enjoy the process. An untraceable page that suddenly appears at position 15 will of course not bring you any visitors, but it is a wonderful step in the process! Enjoy it, share it with colleagues and know who contributed what to make that step a reality. This makes the process much more fun and already creates beautiful moments. The champagne will appear when you are at the top but buying the bottle and glasses halfway does not hurt.
In short: don't be fooled
Our search engine optimization advice: even if others reject your idea or think you are crazy: keep going! Even if people advise you to only work with Google Advertising and not with the unpaid results (which will only pay off in the long run). As soon as you are at the top of Google, that is really for the long term. Then there is a continuous harvest of the high hanging fruit. Blown away!