May 2020

SEO quick win Optimize your page titles and meta descriptions

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As an entrepreneur or marketing manager, do you have an hour to spare, or an employee who could use some extra work? Then it is probably an interesting option to take a look at the titles and descriptions of your pages in Google. In other words, take a look at the 'page title' and 'meta description'.

It goes like this:

  • Search on Google 'site: upmention.nl', replacing it with your own domain.
  • You will now see all the results of your website that Google has indexed.
  • Now ask yourself: What do I think of the titles and texts that are shown?
  • Then adjust it in your management system. If you can't figure it out, your web developer can help you with that.

A few points of attention for your titles and descriptions:

  • Use important search terms from the page.
  • Keep it short. Maximum 155 characters.
  • Use a call to action: Find out here. Download here. Etc.
  • Make sure it matches what is on the page or it will not be used.
  • Make it as unique as possible per page.

If you manage to achieve a few percent more clicks, it can still be a big sip on a drink! And especially if that click is carried out by your perfect target group.

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