October 2021

The rare phenomenon of long-term marketing

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This blog entails the preference (marketing) needs of an organization for direct satisfaction. It tackles the organizational daily issues, limiting gassy ambitious marketing gibberish as far as too fast reports are concerned. Stopping in the face of adversity is easier than persevering and staying in the course. However, one can feel a company that can think long term is miles ahead. So: get out of your comfort zone! The best is ahead of you.

1. Extend the period between campaign and evaluation

In principle, it is standard to evaluate online campaigns’ success almost immediately.
What if you do not evaluate these campaigns immediately, but do so six months later? What customers will have turned out to no longer reach a decision? What will be the values of the customers who take something again based on your previous campaign? In SEO, a 12-month investment has huge value years later. So first you are on your hands for 12 months, but after that, the sky becomes the limit. You need to dare and choose marketing resources and take the time to grow.

2. Choose offerings over marketing

One of the great challenges of marketing professionals is that marketing comes before the offer. This makes it look slick but doesn’t match the reality. Marketing is then not a snare around the actual offer, but a gimmick and that’s dangerous. This may look great in the short term but may lead to dissatisfaction with clients in the long term.

3. Use imperfection

It is liberation when you realize that things continue to develop and are not always imperfect. You always need to create room for improvement. If everyone involved experiences that space and sees what it is like, you will take maximum advantage of it. You don’t have to give up too soon, continue following your entrepreneurial drive and know that you have never been this close to success.

4. To govern is to foresee

Stop acting on the issues of the day. If every crisis is used to cut, then that is a sign that there is no long-term marketing. For example, at upMention, we doubled our marketing budgets when the corona crisis broke out. We took off when the world had come to a standstill. We were able to gain more visibility in the first months with a fraction of the investment we were used to. This you can see the advantages of thinking in the long term. You pick up a different pace than the crowd and you are ahead of the pack.

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