May 2020

This approach ensures that re-marketing is not irritating, but offers added value

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The initial response from entrepreneurs and marketing managers is sometimes somewhat cautious when it comes to remarketing! In other words, remarketing refers to advertising you company on large public websites such as nu.nl and buienradar.nl to people who have been on your website before.

Why companies ‘wait and see’

The reason for this wait and see is whether visitors will eventually find it annoying. Often in the travel and clothing industry, companies continue to advertise while you have by far finished the purchasing process and are even back from your holiday. However, we have found a small trick that makes remarketing not as annoying. So before you disregard remarketing because of how much it ‘annoys’ deploy our strategy and accurately hold the right people.

This is how to approach remarketing smartly

  • Think about where you draw the line. Do not be too much such that your ad elicits a negative reaction. We open all registers for upMention, but that is because this is expected from a marketing agency. Sometimes we set - in consultation with the customer - that the advertisements may be shown for a maximum period of one week.
  • Also, investigate how long the consideration phase is with your offer and make sure that you are visible until the purchase or request. And then you can stop immediately a purchase is made. Anyone with a purchase or request can get off your remarketing list once the desired action has been taken.
  • There are specialist companies that are focused internally and also invest in content. Such companies can add value to the previous visitors by, for example, showing a banner about a blog with an interesting topic. A lot less intense, right?
  • You can also make remarketing incredibly specific. With this, you can show your previous visitors exactly the part of your website that they have visited and therefore narrow them down to exactly what they want. It will be ideal!

Profitable remarketing, therefore, needs to be specific to your company

All in all, remarketing requires smartness. You don't just start a remarketing campaign blindly; you must do it in a way that suits your target group and culture! And from our experience: if you use remarketing smartly, it will result in significant growth! And no entrepreneur finds that annoying....

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